STC-PR's Support for Action Time TV: Promoting Their Work & TV Garden Makeover Show with Diarmuid Gavin

STC-PR was delighted to support Action Time TV, a Manchester-based TV production company, in promoting their TV garden makeover show featuring renowned landscape designer Diarmuid Gavin. The show aired across ITV regional channels and captured the imagination of viewers throughout the country. Our strategic PR efforts were integral in highlighting the company's incredible work and bringing attention to the garden transformation projects that Action Time TV was showcasing on a national platform.

Raising Awareness of Action Time TV’s Work

Action Time TV, known for its innovative and engaging TV productions, needed strategic PR support to ensure its brand and its work reached a wide audience. STC-PR worked closely with the team to craft a tailored PR strategy that would highlight the production company's expertise, creativity, and contribution to the garden makeover genre.

• Media Outreach & Press Relations: STC-PR utilised a network of media contacts across regional and national outlets to secure coverage about Action Time TV’s unique TV projects, with a particular focus on their garden makeover show. Press releases were distributed to national newspapers, magazines, and regional TV stations, focusing on the innovative nature of the show and the team’s ability to transform gardens in extraordinary ways.

Promoting the ITV Garden Makeover Show with Diarmuid Gavin

The primary focus of the PR campaign was to generate excitement around the TV garden makeover show and position it as a must-watch programme on ITV regional channels. By tapping into Diarmuid Gavin’s reputation and the show’s creative premise, STC-PR worked to create significant buzz and anticipation for the episodes.

• Show-specific Promotions: We organised a media blitz around key episodes, including press coverage that detailed the transformations featured in each episode.

Since the show aired on ITV regional channels, STC-PR’s efforts to gain local visibility in key regions where the show was most popular played an important role in driving viewership and engaging local audiences. By securing regional press coverage and connecting with local influencers, we helped the show garner attention from target audiences across the country.

• Regional Press Coverage: We made sure that the garden makeover show was heavily featured in local press and regional lifestyle magazines. The focus was on how the show was benefiting communities and transforming gardens in various locations.

Results & Impact

The PR campaign successfully raised the profile of Action Time TV and their garden makeover show. By combining media outreach and celebrity endorsement we were able to ensure that the show reached a broad and diverse audience, generating significant interest and helping to boost viewership for ITV regional channels.

STC-PR’s support helped Action Time TV achieve significant success in promoting their work, driving viewership, and establishing the garden makeover show as a standout programme in the crowded TV landscape.

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