STC-PR’s Support for Capgemini: Enhancing Regional Engagement and Employer Brand Visibility

STC-PR was proud to support Capgemini, a global leader in consulting, technology services, and digital transformation, as they worked to promote their regional presence and employer brand in local communities. Capgemini has been a key partner in helping businesses and governments transform operations through technology for over 50 years. With the ASPIRE contract in 2004, Capgemini played a central role in one of the world’s largest IT contracts, working with HMRC to revolutionize its operations and deliver modern government services.

In this context, STC-PR helped Capgemini enhance its local profile and emphasize its role as a highly respected employer in the region. Here’s how STC-PR worked with Capgemini to amplify their presence and community engagement efforts:

Positioning Capgemini as a Leading Local Employer

One of the key objectives of our campaign was to promote Capgemini’s role as a leading local employer and establish the company as a committed partner in the community. By focusing on Capgemini’s innovative work in the region and its ability to provide career opportunities in cutting-edge technologies, STC-PR helped Capgemini strengthen its employer brand.

• Employee Profiles and Success Stories: We showcased the stories of Capgemini employees who had grown within the company, highlighting their career progression, professional development, and the opportunity to work on transformative projects like the ASPIRE contract.
• Media Coverage of Capgemini's Local Impact: STC-PR worked with local media to highlight the company’s contributions to the local economy, focusing on their efforts to recruit talented professionals and provide career growth in the fields of cloud, data, artificial intelligence, connectivity, and digital engineering.
• Local Job Fairs & Community Events: STC-PR assisted Capgemini in promoting their local recruitment events, including job fairs, recruitment drives, and open houses, ensuring that the company’s commitment to the region was clearly communicated to potential employees.

Raising Capgemini’s Profile in Regional Communities

STC-PR worked to raise Capgemini’s visibility in the local and regional communities by using a variety of communication channels, including media relations, events, and strategic partnerships. We highlighted how Capgemini was not only an innovative tech leader but also a company deeply embedded in the region's economic and social fabric.

• Sponsorship & Community Partnerships: STC-PR helped Capgemini identify opportunities to partner with local education institutions, charities, and community initiatives. These partnerships allowed Capgemini to further demonstrate its commitment to the region through initiatives such as STEM (Science, Technology, Engineering, and Mathematics) education outreach, mentoring programmes, and corporate social responsibility efforts.
• Local Media Features & Interviews: We secured coverage in regional newspapers and business publications to highlight Capgemini’s work with local communities, including its efforts to foster diverse talent, drive innovation, and contribute to the region’s tech ecosystem.

• Publicity for Corporate Social Responsibility (CSR) Initiatives: Capgemini's contributions to local social responsibility programs were promoted through media relations and digital content, allowing the company to highlight its sustainability initiatives, volunteering efforts, and charitable giving in the region.

Measuring and Evaluating Success

Throughout the campaign, STC-PR continually monitored the success of our efforts to ensure that Capgemini’s regional presence and employer brand were being communicated effectively. This involved tracking media coverage, employee engagement, and community partnerships, ensuring that our efforts contributed to tangible outcomes.

• Increased Local Profile: The campaign helped elevate Capgemini’s standing as an influential employer and business partner within the region. Media coverage and community engagement led to a stronger connection between Capgemini and local stakeholders.
• Enhanced Employer Brand: Through storytelling and success stories of local employees, STC-PR helped position Capgemini as an attractive employer of choice, showcasing the company’s opportunities for career advancement, innovation, and commitment to local communities.

Through a comprehensive PR strategy, STC-PR successfully supported Capgemini in raising its profile as a top regional employer and strategic partner in the field of digital transformation. By leveraging media relations, community engagement, and thought leadership, STC-PR played a vital role in promoting Capgemini’s achievements and fostering its connections with local communities and stakeholders. The results were evident in increased brand visibility, stronger community relationships, and a more recognizable and respected presence in the region.

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