STC-PR’s Support for ALTER & EAST Projects: Driving Change in Environmental Policy and Advocacy
STC-PR played a crucial role in supporting both the ALTER and EAST Projects, government initiatives set up by the office of the then Deputy Prime Minister, John Prescott, aimed at improving air quality, increasing the availability of environmentally friendly fuels and vehicles, and establishing common standards for clean air enforcement across Europe. These projects focused on driving sustainable change in the transport and tyre industries, and STC-PR’s role was integral in shaping and promoting the environmental policy outcomes associated with these initiatives.
The ALTER (Alternative Fuels for Transport) and EAST (Environmental and Sustainable Transport) projects were pivotal in advocating for environmentally friendly transportation solutions and promoting legislative change within the UK and across Europe. STC-PR worked closely with the project teams to provide public relations support and advocacy on key environmental issues, particularly in the transport and tyre industries.
The projects had the primary aim of improving air quality, reducing emissions, and fostering greater collaboration on environmentally friendly fuels and vehicle technologies. STC-PR's role in promoting these initiatives helped ensure that they gained attention from government agencies, EU policymakers, and industry leaders.
STC-PR’s work in supporting the ALTER and EAST projects contributed not only to the short-term success of the initiatives but also to their long-term sustainability. The publicity generated around these projects helped secure funding, policy support, and industry buy-in, which ultimately led to significant environmental improvements within the transport and tyre sectors.
Through targeted public relations efforts, strategic advocacy, and media outreach, STC-PR played a key role in supporting the ALTER and EAST projects. Our efforts helped shape environmental policy, promote clean air initiatives, and position the transport and tyre industries as critical players in the drive toward a sustainable future. By lobbying for policy change, raising public awareness, and engaging stakeholders, STC-PR was instrumental in the success of these important projects, which continue to have a lasting impact on the transport sector and environmental policy in Europe.