STC-PR's Support for Four Ashes Hall: Launching a Historic Venue to New Markets

STC-PR played a pivotal role in launching Four Ashes Hall, a stunning 17th-century country house and estate, to both corporate and consumer markets. We worked strategically to build the brand, raise the venue’s profile, and ensure it gained the attention and recognition it deserved. Our efforts were integral in helping the venue generate new revenue streams through business-to-business (B2B), consumer, and corporate communications. In addition, STC-PR’s work with Four Ashes Hall played a key role in securing multi-thousand-pound Heritage funding, which further supported the venue’s development and long-term success.

Creating a Brand Identity and Positioning Four Ashes Hall in the Market

The first step in our collaboration with Four Ashes Hall was to develop a unique brand identity that highlighted the venue's historical significance and luxurious setting, while also showcasing its suitability for modern events, conferences, weddings, and corporate gatherings. The team worked to craft a narrative that positioned Four Ashes Hall as a premier venue for both heritage tourism and corporate events.

• We created a brand story that combined the estate's rich history with its modern appeal, ensuring it resonated with both corporate clients and heritage enthusiasts.
• We emphasised the elegance and versatility of the venue, showcasing its capacity to host a wide range of events, from corporate conferences and team-building retreats to weddings and family celebrations.
• Highlighted its stunning grounds, historic architecture, and exclusive ambiance, positioning the venue as a desirable, high-end destination.

Raising Four Ashes Hall’s Profile Through Media Relations

To introduce Four Ashes Hall to both regional and national audiences, STC-PR leveraged media relations to secure coverage in top-tier lifestyle, tourism, and business media. Our goal was to showcase Four Ashes Hall’s versatility as a corporate event space while also attracting heritage tourism interest.

• Press Releases and Launch Announcements: We crafted targeted press releases announcing the venue's opening and highlighting its historic significance, alongside its modern amenities and capacity for hosting high-profile events. These releases were distributed to local, regional, and national media outlets, resulting in coverage across lifestyle magazines, event planning publications, and heritage tourism outlets.
• Media Outreach: STC-PR worked with local newspapers and regional tourism boards to position Four Ashes Hall as a key attraction within the area. We secured features and interviews with the venue’s leadership, who shared the vision for its future as a venue for both private and corporate events.
• Event-Specific Coverage: For major events hosted at Four Ashes Hall, STC-PR provided media support to ensure coverage and drive attendance. These events helped build the venue’s reputation and attracted a new clientele.

Generating Income Through Corporate and Consumer Communications

We targeted both corporate clients and consumers through tailored communication strategies, helping to raise awareness of Four Ashes Hall as a prestigious venue that could host a variety of events, from weddings and family gatherings to corporate meetings and team-building retreats.

• Corporate Networking and Partnerships: STC-PR identified opportunities to build B2B relationships with local businesses, event planners, and corporate entities that could benefit from using the venue for meetings, conferences, and team-building events.
• Event Marketing & Corporate Packages: We developed corporate event packages that highlighted Four Ashes Hall’s flexible event spaces, luxury accommodations, and stunning outdoor grounds. These packages were promoted to event planners, business owners, and corporate decision-makers through direct marketing, emails, and targeted outreach.

• Weddings and Private Events: We promoted Four Ashes Hall as a dream venue for weddings, milestone celebrations, and private parties, focusing on its romantic atmosphere and historical charm.
• Seasonal Campaigns & Offers: Seasonal promotions and offers (such as discounted packages for weddings or family celebrations) were launched to encourage bookings throughout the year, ensuring a steady stream of income for the venue.

Securing Multi-£K Heritage Funding

An instrumental aspect of STC-PR’s support for Four Ashes Hall was our support role in helping secure vital funding that helped ensure the venue's ongoing restoration and development. The venue’s historic status meant that it was eligible for heritage funding to support necessary conservation work and improvements.

Success in Securing Funding: Our PR efforts helped in securing multi-thousand-pound grants that helped support the venue’s renovation and development, ensuring that the estate would be preserved for future generations while providing modern amenities for a range of events.

Long-Term Impact and Future Growth

The combination of strategic communications, media outreach, and securing funding has helped position Four Ashes Hall as a leading event venue in the region. The venue now enjoys a reputation as a prestigious location for both corporate and personal events while continuing to attract heritage tourism and secure funding for further development.

• A stronger local and regional profile as a key destination for events, weddings, and conferences.
• Secured funding for the venue’s restoration and long-term preservation.
• Increased bookings and corporate partnerships, generating vital income for the estate.
• Enhanced brand recognition, positioning the venue as a desirable location for a variety of events and celebrations.

STC-PR’s work with Four Ashes Hall was a comprehensive communications effort aimed at building the venue’s brand, raising its profile, and generating income through strategic PR. By combining media relations, targeted marketing, and heritage funding support, we helped Four Ashes Hall secure its place as a premier destination for both corporate events and heritage tourism. Our efforts contributed significantly to the venue’s long-term success and its ability to preserve its historic charm while adapting to the needs of modern event-goers.