STC-PR’s Support for Goodyear Tyres GB in the UK

STC-PR has had the privilege of supporting Goodyear Tyres in the UK, focusing on raising the brand’s profile and driving engagement through various public relations initiatives.

CSR Campaigns & Community Engagement

Goodyear Tyres is deeply committed to making a positive impact on the community and the environment. STC-PR supported Goodyear’s CSR initiatives by developing and executing strategic PR campaigns that showcased the company’s efforts in sustainability, safety, and innovation.

• Safety Campaigns: Goodyear is known for its focus on safety, and STC-PR played a role in promoting campaigns that educate drivers about tyre safety, the importance of regular tyre checks, and the latest advancements in tyre technology. This helped strengthen Goodyear’s reputation as a safety-conscious brand.
• Community Outreach: STC-PR supported Goodyear’s community-focused initiatives, helping them to engage with local charities, schools, and community organisations. This included promoting Goodyear’s partnerships and sponsorships, as well as their contributions to various social responsibility programmes.

Formula 1 Racing Sponsorship PR

Goodyear has a long history with motorsport, and Formula 1 Racing is one of the key areas where they have invested in sponsorships. As the Official Tyre Supplier for various motorsport teams, Goodyear's involvement in Formula 1 offered a significant platform to promote its cutting-edge technology and high-performance products.‍

Football Sponsorship PR

Goodyear's sponsorship of Wolverhampton Wanderers also provided a significant opportunity to increase brand awareness among a wide and diverse audience. Football has a massive following in the UK, and Goodyear’s partnership with the team allowed the brand to align itself with the excitement and energy of the sport.