STC-PR’s Support for Goodyear Tyres GB in the UK
STC-PR has had the privilege of supporting Goodyear Tyres in the UK, focusing on raising the brand’s profile and driving engagement through various public relations initiatives.
Goodyear Tyres is deeply committed to making a positive impact on the community and the environment. STC-PR supported Goodyear’s CSR initiatives by developing and executing strategic PR campaigns that showcased the company’s efforts in sustainability, safety, and innovation.
Goodyear has a long history with motorsport, and Formula 1 Racing is one of the key areas where they have invested in sponsorships. As the Official Tyre Supplier for various motorsport teams, Goodyear's involvement in Formula 1 offered a significant platform to promote its cutting-edge technology and high-performance products.
Goodyear's sponsorship of Wolverhampton Wanderers also provided a significant opportunity to increase brand awareness among a wide and diverse audience. Football has a massive following in the UK, and Goodyear’s partnership with the team allowed the brand to align itself with the excitement and energy of the sport.