STC-PR's Support for Kumho Tyres in the Manchester United Sponsorship Deal
When Kumho Tyres announced its four-year sponsorship deal with Manchester United, STC-PR played a key role in helping the company leverage this high-profile partnership to boost its international image and expand its visibility across global markets. The deal, which included the rights to use Manchester United's logo and player images in Kumho’s advertising campaigns, provided a unique opportunity for the Korean tyre manufacturer to connect with millions of football fans worldwide.
STC-PR worked across multiple channels to promote and maximise the impact of this sponsorship deal.
To ensure the sponsorship deal resonated with both Kumho’s global audience and Manchester United’s extensive fan base, STC-PR worked closely with Kumho’s team to craft clear, engaging messaging that highlighted the key benefits of the partnership.
One of the key objectives of the partnership was to leverage the sponsorship to boost Kumho’s visibility at the retail level. STC-PR worked to ensure that the sponsorship deal was integrated into Kumho’s dealer network to engage with consumers directly at the point of sale.
To further leverage the sponsorship, STC-PR assisted with on-the-ground activations that showcased Kumho Tyres’ partnership with Manchester United at key events, helping to bring the sponsorship to life for consumers and fans.
To drive awareness and create buzz around the sponsorship deal, STC-PR worked on executing a comprehensive media strategy that targeted both sports and automotive press. The team worked to ensure the partnership received significant attention across various media platforms.
The sponsorship deal provided Kumho Tyres with long-term visibility, and STC-PR made sure the partnership remained a focal point of their ongoing marketing efforts. By maintaining consistent communication and highlighting the success of the sponsorship throughout its duration, we helped Kumho keep the excitement around the deal alive.
The Impact of STC-PR’s Work for Kumho Tyres and Manchester United Sponsorship
The partnership successfully helped Kumho Tyres enhance its international image, connect with consumers, and drive long-term growth.