During her time at Luceco, Sarah Thompson played a key role in beginning to shape and execute the company's communications strategy, significantly boosting its brand presence across multiple markets and enhancing its reputation as a leading global manufacturer and distributor of lighting, electrical, portable power, and audio-visual products.

Working to raise awareness of Luceco within the industry and among its target customers, positioning the company as a key player in the global lighting and electrical sectors. This involved leveraging a mix of strategic press relations, media outreach, and brand messaging to ensure that Luceco was recognised for its high-quality, innovative products.

Sarah also contributed to highlighting Luceco’s CSR initiatives, which were key to positioning the company as not only a global leader in lighting and electrical products but also a responsible corporate citizen.

• Sustainability Messaging: With increasing global demand for eco-friendly and sustainable products, Sarah led efforts to communicate Luceco’s commitment to energy-efficient solutions, reducing carbon footprints, and fostering sustainability within the industry. This messaging was integrated into press campaigns and industry-specific PR efforts, underscoring the company’s role in the green economy.
• Community Engagement & Charity Work: Sarah helped Luceco connect with the local and wider communities through charity partnerships, community engagement programmes, and sustainability-driven initiatives. Her work highlighted how the company was supporting local causes and global environmental goals.

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