During her time at Luceco, Sarah Thompson played a key role in beginning to shape and execute the company's communications strategy, significantly boosting its brand presence across multiple markets and enhancing its reputation as a leading global manufacturer and distributor of lighting, electrical, portable power, and audio-visual products.
Working to raise awareness of Luceco within the industry and among its target customers, positioning the company as a key player in the global lighting and electrical sectors. This involved leveraging a mix of strategic press relations, media outreach, and brand messaging to ensure that Luceco was recognised for its high-quality, innovative products.
Sarah also contributed to highlighting Luceco’s CSR initiatives, which were key to positioning the company as not only a global leader in lighting and electrical products but also a responsible corporate citizen.