Shropshire FA - Supporting Football In Shropshire Since 1877
Shropshire FA is the governing body of football in Shropshire. SFA grows participation, promotes diversity and regulates the sport for everyone to enjoy.

With over 170 clubs, 1000 teams and 13,000 diverse players of all ages and abilities playing in the county, Shropshire FA plays a central role in supporting and developing grassroots football across the county and is proud to support Football For All.

As part of their ongoing efforts to modernise their communications and better connect with the football community, Shropshire FA partnered with STC-PR to bring a blend of strategic PR insight and hands-on stakeholder engagement experience.

Objectives

Raise awareness of Shropshire FA’s work across the county

Improve consistency and clarity of communications

Build stronger relationships with key stakeholders including clubs, schools, volunteers, local business community, press and local authorities

Position the organisation as approachable, transparent, and community-focused

Our Approach

‍
Working with the Shropshire FA team to understand the organisation’s culture, goals, and communication challenges.

Developing and implementing a tailored PR and communications strategy built on three pillars:

Strategic Messaging & Media Relations

Crafting press materials, statements, and campaign messaging

Identify media opportunities to showcase initiatives, events, and success stories

Stakeholder Engagement

Mapping out key stakeholder groups and developing targeted outreach plans

Strengthen partnerships with community groups, local councils, and football clubs

Internal & Digital Communications

Review and refine internal communication channels and advise on digital content strategy, including social media tone  and website update

Increasing positive media coverage and brand visibility across  local and regional outlets and improving stakeholder sentiment through clearer, more proactive engagement

Providing more cohesive voice across internal and external  platforms and strengthening reputation as a modern, community-driven organisation

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍