External PR and communications for multi dealer regional network group
STC-PR collaborated with Volvo Cars during their work with a network of dealerships.
Our brief was to elevate the brand’s presence and ensure that Volvo’s key messages were communicated effectively across various channels. Our work aimed to strengthen the Volvo brand and support the individual dealerships within the group, helping them to connect with their customers and enhance their reputation in the market.
STC-PR worked closely with Volvo to refine its messaging and brand positioning. We focused on highlighting Volvo’s commitment to safety, sustainability, and luxury, ensuring that each dealership communicated these values clearly to their customers. Whether through advertising, events, or customer interactions, STC-PR helped align all communications with Volvo's core principles, reinforcing the group’s overall brand reputation.
We secured targeted media coverage for the dealerships within the group, focusing on regional press and automotive publications. This included pitching stories about new model releases, key events, dealership milestones, and Volvo's commitment to sustainability and innovation. By developing strong relationships with automotive journalists and local media outlets, STC-PR helped increase visibility for the group of dealerships across multiple platforms.
STC-PR assisted with the promotion of various product launches and events across the network. Whether it was a new car model launch, a VIP customer event, or a community engagement initiative, STC-PR ensured that these events received the right kind of publicity. We worked on pre-event media outreach, and post-event coverage to ensure a successful turnout and maximum exposure for Volvo’s new products and offerings.
STC-PR helped facilitate communications between the dealerships and their customers. This included creating promotional materials, newsletters, and customer outreach campaigns to inform potential buyers about new products, services, and special offers. We also helped dealerships maintain strong communication with their existing customer base, ensuring that they were always informed and engaged.