STC-PR’s Support for Wolverhampton Racecourse and the Horizons Restaurant Refurbishment

STC-PR played an instrumental role in supporting Wolverhampton Racecourse during the multi-million-pound refurbishment of the venue’s main restaurant, Horizons. The project aimed not only to enhance the dining and entertainment experience for visitors but also to strengthen the racecourse's reputation as a premier leisure and entertainment destination.

Developing and Executing a Comprehensive PR Strategy

The key to the success of the refurbishment launch was strategic communication across multiple channels. STC-PR worked closely with Wolverhampton Racecourse to develop both local and national communication strategies that would effectively introduce the newly revamped Horizons Restaurant to a wide audience, ensuring it was positioned as a top-tier venue for dining and entertainment.

• Local & Regional Strategy: STC-PR developed a tailored local and regional PR campaign aimed at increasing awareness of the revamped restaurant within the community and surrounding areas. This involved highlighting the enhanced facilities, improved dining experience, and the venue's renewed commitment to delivering excellent customer service.
• National Strategy: To expand the reach of the messaging, STC-PR executed a national media campaign, targeting major publications and platforms within the leisure and hospitality industry. The goal was to position the venue as a must-visit location for those seeking high-quality dining and entertainment experiences.
• Corporate Audience Engagement: STC-PR worked to raise the venue’s profile among corporate audiences, promoting Horizons Restaurant as an ideal location for business events, corporate hospitality, and team-building activities. We emphasised the restaurant’s upgraded facilities, unique dining experience, and the racecourse’s reputation for hosting successful corporate events.

Event Management & Launch Celebration

The reopening of Horizons Restaurant required a grand launch event that would draw attention to the significant changes and improvements made during the refurbishment. STC-PR assisted in managing and promoting this event to ensure maximum exposure and engagement with both media and key stakeholders.

• VIP Launch Event: STC-PR helped organise a VIP launch event for the Horizons Restaurant, which included a ribbon-cutting ceremony, speeches from key figures, and an opportunity for attendees to experience the newly revamped restaurant. We ensured that the event was covered by local media, including TV, and influencers, driving significant social media buzz around the reopening.
• Invitations & Guest Lists: STC-PR coordinated the guest list, inviting local dignitaries, business leaders, media representatives, and key figures in the hospitality industry. The goal was to ensure that the event attracted a broad range of influential attendees, creating a strong foundation for future partnerships and media interest.
• Showcasing the Venue’s Features: During the event, we ensured that guests were able to experience all the new features of the Horizons Restaurant, including the modernised décor, the upgraded menu offerings, and the improved customer experience. We also worked to position the restaurant as a destination for both leisure dining and corporate hospitality.

Promoting the Racecourse as a Premier Leisure & Entertainment Destination

In addition to promoting the Horizons Restaurant, STC-PR worked to position Wolverhampton Racecourse as a first-class leisure and entertainment venue overall. This involved highlighting the racecourse’s wide range of offerings, from racing events to corporate hospitality, and emphasising the racecourse's versatility as a destination for both racing fans and those looking for a sophisticated leisure experience.

• Building Relationships with Local Businesses: STC-PR worked with local businesses and partners to promote the racecourse and its new facilities, encouraging cross-promotion and collaborative events.
• Leisure & Entertainment Focus: We emphasised that the refurbishment was part of a broader initiative to elevate the racecourse’s position as a top-tier venue for not only racing but also entertainment, dining, and corporate events.

Press Coverage & Media Relations

STC-PR’s media outreach played a vital role in generating coverage for the Horizons Restaurant refurbishment. Our team worked proactively to secure high-quality media placements in both local and national publications, ensuring that the project received significant exposure.

• Press Releases: STC-PR developed a series of press releases to announce the completion of the refurbishment and the official reopening of Horizons Restaurant. These releases were distributed to local, regional, and national media outlets to generate awareness.
• Feature Stories & Interviews: To further elevate the profile of the venue, STC-PR arranged for interviews with key stakeholders, including racecourse management and the design team behind the restaurant's transformation. These interviews highlighted the vision behind the refurbishment and how the new facilities would elevate the overall customer experience.
• Event Promotion: We also coordinated media outreach around the launch event, inviting journalists, TV crews and industry influencers to attend and experience the new restaurant first-hand. This helped generate buzz and drive more media attention to the venue.

The Impact of STC-PR’s Support for Wolverhampton Racecourse

Thanks to STC-PR’s strategic PR efforts, the rebrand and refurbishment of Horizons Restaurant was successfully communicated to both local and national audiences. The media coverage and event promotions, ensured that Wolverhampton Racecourse’s new offering reached a wide and diverse customer base.

• Increased Foot Traffic: The launch event and extensive media coverage led to a noticeable increase in foot traffic to the newly renovated restaurant and the racecourse overall.
• Stronger Brand Perception: The successful PR campaigns strengthened the racecourse’s image as a premier venue for leisure, entertainment, and hospitality.
• Positive Media Coverage: The press coverage surrounding the refurbishment highlighted the racecourse’s commitment to customer experience and high-quality service, generating positive sentiment in both local and national media.

By helping to position the Horizons Restaurant as a destination in its own right, STC-PR played a key role in enhancing the reputation and appeal of Wolverhampton Racecourse as a first-class venue for dining, entertainment, and racing.

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